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Episode 1 48:56 2025-09-17

The Operator’s Playbook: Frazer Buntin on Focus, Field-Driven Product, and Keeping Art Pure

If you lead teams in messy, growing companies, you will find refreshing, practical execution wisdom in this interview. We cover the five jobs of leadership, balancing this week vs. the next 90 days, turning field shadowing into product improvements, and keeping your compass true—at work and in art.

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Frazer Buntin Headshot

Overview

Frazer Buntin, seasoned healthcare COO, argues great operators are “born with an operator brain”—but the muscle is honed by doing five jobs relentlessly: hire great people, set strategy, monitor behaviors, measure results, and model culture. He shows how to split attention between the here and now and a 90-day horizon, why iteration beats ideation once you’ve found a promising arc (e.g., a growth stage company from ~25% to ~80% maturity), and how to build a culture of risk-free candor so problems surface fast and get fixed. We also go off the beaten path to explore his unexpected right-brain practice: making sculpture and canvas works from creek limestones—how “flow” keeps the work and the person honest.

You can follow Frazer on LinkedIn and see his art on Instagram.

Highlights & takeaways

  • The 5 jobs of leadership: Hire well · Set the strategy · Monitor behaviors (go to the field) · Measure results (KPIs, reports, operating forums) · Model the culture.

  • Two time horizons: Ruthlessly balance “what moves the business in days” and “what compounds over ~90 days.”

  • Field first: Shadow staff like “the new person in training.” Watch clicks, friction, and workarounds; bring back two pages of notes.

  • Make speed a moat: “Our success is the rate at which we surface and solve problems.” Build the flywheel: surface → fix → visible improvement → more candor.

  • Iteration > ideation: Once you’ve got signal, stop chasing shiny things. Move a solution from 25% → 80% with continuous iteration.

  • Offsites matter: Get out of the office; keep a living North Star with focus areas; revisit quarterly.

  • Protect deep work: Schedule 45-minute blocks for 90-day thinking. Often: pen + paper away from a screen.

  • Patient-centric ≠ clinician-appeasement: In healthcare, align clinical excellence with business outcomes; the end user comes first.

  • Keep the art pure: Create work you believe in, not what “will sell.” Flow state as honesty practice.

  • Career funnel: Every 12–18 months, reflect (likes, strengths, company fit). When it’s time to move, don’t tiptoe - intentionally and aggressively pursue what you are after.

  • The 3-circle career target: Do work you’re good at · in an industry you love · with compensation that fits.

Timestamps

00:00 – Operator DNA & the 5 jobs of leadership

03:00 – Two horizons: this week vs the next 90 days (and how to allocate time)

04:30 – KPIs, reviews, and the operating cadence

05:30 – Shadowing the field: product fixes you only see on the front line

08:00 – Building risk-free candor so problems surface fast

11:00 – “No plan survives first contact”—why conference rooms lie

13:00 – Shiny objects vs focus; iteration > ideation; the 25% → 80% arc

18:00 – ELT composition, offsites, and a living North Star

20:00 – Change your environment to think better (and schedule deep work)

24:00 – Paper before PowerPoint (story first, slides later)

27:00 – Why growth companies > big-company optimization

28:30 – Aligning clinicians and business around the patient

33:00 – Frazer’s art: limestone sculptures and stone-on-canvas

42:00 – Flow state, imposter feelings, and keeping the work honest

52:00 – The career funnel & becoming the most prepared candidate

55:00 – The three-circle target for a satisfying career

56:30 – What’s next in art; where to see his work

Connect With Us

Have a story about a time when you or a leader you know decided not to play it safe? I’d love to hear about it. Reach out to me at hello@kingstrategicaction.com or connect with me on LinkedIn.

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